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YAY Games Privacy Policy

Your privacy is important to us.  It is YAY Games policy to respect your privacy regarding any information we may collect from you across out website, and other sites we operate.

Information we collect

When you visit our website, our servers may automatically log the standard data provided by your web browser.  It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the date and time of your visit, the time spent on each page, and other details.


We may also collect data about the device you are using to access our website.  This data may include the device type, operating system, unique device identifiers, device setting, and geo-location data.  What we collect can depend on the individual settings of your device and software.  We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.


Personal information:

We may ask for personal information, such as your:

  • Date of birth

  • Payment information

  • Phone/mobile number

  • Home/mailing address

  • E-mail address


How do we collect information?

When you conduct a transaction on our website, as part of the process, we collect person information you give us such as your name, address and e-mail address.  Your personal information will be used for the specific reasons stated


Why do we collect such personal information?

We will process your personal information lawfully, fairly and in a transparent manner.  We collect and process information about you only where we have legal bases for doing so.  These legal bases will depend on the services you suse and how you use them, meaning we collect and use your information only where:

  • It is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (for example, when we provide a service you request from us)

  • It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote our services, and to protect our legal rights and interests

  • You give us consent to do so for a specific purpose (for example, you might consent to us sending your our newsletter or update e-mails

  • We need to process your data to comply with a legal obligation

  • Where you consent to our use of information about you for a specific purpose, you have the right to change your mind at any tie (but this will not affect any processing that has already taken place).

We don’t keep personal information for longer than is necessary. While we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.  We do however, advise that no method of electronic transmission is 100% secure and cannot guarantee absolute data security.  If necessary, we may retain your personal information for our compliance with a legal obligation or in order to protect your vital interests of the vital interests of another natural person.


Collection and use of information

We may collect, hold and disclose information for the following purposes and personal information will not be further processed in a manner that is incompaticble with these purposes:

  • To enable you to customise or personalise your experience of our website

  • To process any transactional or ongoing payments

  • To delivery products and/or services to you

  • To enable you to access and use our website, associated applications and associated social media platforms

  • To contact and communicate with you

  • To provide customer support

  • For internal record keeping and administrative purposes

  • For analytics, market research and business development, including to operate and improve our webstie, associated applications and associated social media platforms

  • To run competitions and/or offer additional benefits to you

  • For advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you.

  • To comply with our legal obligations and resolve any disputes that we may have.


Disclosure of personal information to third parties

We may disclose personal information to:

  • Third party service providers for the purposes of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors, payment systems operators, delivery and fullfilment providers.

  • Our employees, contractors and/or related entities

  • Credit reporting agencies, courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you

  • Courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights

  • Third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you; and third parties to collect and process data.


International transfers of personal information

The personal information we collect is stored and processed in the United Kingdom, or where we or our partners, affliates and third-party providers maintain these facilities.  By providing us with your personal information, you consent to the disclosure to these overseas third parties.

Where we transfer personal information to another country, you acknowledge that third particies on other jurisdictions may not be subject to similar data protection laws to the ones in our jurisdiction.  There are risks if any such third party engages in any act or practice that would contravene the data privacty laws in our jurisdiction and this might mean that you will not be able to seek redress under our jurisdiction’s privacy laws.


Your rights and controlling your personal information

Choice and consent: By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this privay policy.  If you are under 16 years of age, you must have, and warrant to the extent permitted by law to us, your parent or legal guardian’s permission to access and use the website and they (your parent or guardian) have consented to you providing us with your personal information.  You do not have to provide personal information to us, however, if you do not, it may affect your use of this website or the products and/or services offered on or through it.


Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy.  If you are a third party providing such personal information about somebody else, you represent us and warrant that you have such person’s consent to provide the personal information to us.


Restrict: You may choose to restrict the collection or use of your personal information.  If you have previously agreed to us using your personal information for direct marketing purposes, you may change you mind at any time by contacting us using the details below.  If you ask us to restrict or limit how we process your personal information , we will let you know how the restriction affects your use of our website or products or services.


Access and data portability: You may request details of the personal information that we hold about you.  You may request a copy of the personal information we hold about you.  You may request that we erase the personal information we hold about you at any time.  You may also request that we transfer this personal information to another third party.


Correction:  If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below.  We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.


Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.


Complaints:   If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach.  We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the step we will take to deal with your complaint.  You also have the right to contact a regulatory body or data protection authority in relation to your complaint.


Unsubscribe: To unsubscribe from out e-mail database or opt-out of communications (including data communications), please contact us or opt-out using the opt-out facilties provided in the communication. 



We use ‘cookies’ to collect information about you and your activity across our site.  A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on presferences you have specified.


Business transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among our assets transferred to any parties who acquire us.  You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.


Limits of our policy

Our website may link to exernal sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept any responsibility or liability for their respective privacy practices.


Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices and wording.  We will take reasonable steps to let users know about changes via our website when policies are added.  Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

If we make a significant change to this privacy policy, for example changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended privacy policy.



Contact Us.

At Yay Games Ltd we are dedicated to providing the best possible service to you. If you have any questions or concerns then please e-mail us and we will be happy to help.


Contact details

Yay Games

51 St Pauls Road




07543 408599

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